How to Price Your Home Right in a Shifting Market

by Delisa Lapinsky

Pricing isn’t guesswork—it’s strategy. Across Rockwall, McKinney, and Frisco, Delisa Lapinsky studies micro-market data weekly to help sellers position their homes precisely where demand meets value.

She uses absorption rates, buyer behavior trends, and competition mapping to avoid the “chase down” effect that plagues overpriced listings. The right number invites showings; the wrong one invites silence.

Delisa’s pricing process blends analytics with intuition earned from years of negotiation experience. Pricing your home right from the start saves time, stress, and money. Delisa Lapinsky helps Dallas-area sellers hit the sweet spot from day one

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Delisa Lapinsky
Delisa Lapinsky

+1(214) 329-3461 | delisa@soldbydelisa.com

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